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About the Role
This role covers two key dimensions: (1) managing existing social media channels—including operations, content, and financial performance and (2) identifying new business opportunities, negotiating partnerships, and driving business expansion. This position is ideal for someone who excels both as a detail-oriented operator and a strategic deal-maker who can see the big picture to drive new growth.
Responsibilities
Existing Business – Social Media & Content
Oversee the overall business performance of Social Media Channels, focusing on content, community, and revenue.
Define content strategies and posting calendars aligned with Brand Voice and follower/engagement growth targets.
Manage page P&L, driving revenue growth from existing Ad Packages, Affiliate programs, and Brand Partnerships.
Analyze performance data (Engagement, Reach, Revenue) to optimize monthly and quarterly strategies.
New Business – Expansion & Partnership
Research and analyze new business opportunities leveraging company assets (Reach, Community, Data).
Identify, contact, and negotiate with potential partners (brands, platforms, strategic partners).
Develop Business Cases, Proposals, and Financial Models to pitch new business opportunities to executive leadership.
Lead and pilot new business projects from inception through performance evaluation.
Monitor market trends and competitor activities in Social Commerce and Media to spot new expansion avenues.
Team Collaboration & Operations
Coordinate cross-functionally with Content, Design, Sales Teams for both core operations and new business projects.
Work with Content and Policy & Ad teams to deliver work that meets targets and complies with Meta/TikTok Community & Ad Standards.
Prepare executive summary reports for the Chief of Commercial covering both operations and expansion progress.
Qualifications
3–5 years of experience in Social Media Management, Content Business, or Business Development.
Proven experience in P&L management or overseeing business unit performance.
Proven track record in partner/brand negotiations and closing deals independently.
Strong understanding of Facebook, Instagram, and TikTok metrics, with the ability to guide content strategy from a business perspective.
Ability to conduct market analysis and build Financial Models / Business Cases independently.
High comfort level with ambiguity, capable of seamlessly switching between managing core operations and building new business.
About the Company
“ShobShop Media” เป็นโซเชียลมีเดียที่ส่งมอบคอนเทนต์ให้คนกว่า 19 ล้านคนทุกวัน ไม่ว่าจะเป็น “เพจชอบโปร” พื้นที่ที่คัดสรรครบทุกโปรคุ้มให้กับทุกคนได้อย่างรวดเร็วและถูกต้อง “เพจชอบกิน” ที่พาทุกคนตะลุยกินเมนูเด็ด ตามเก็บให้คุณรู้ก่อนใคร ไปจนถึง “เพจชอบบิวตี้” ที่จะมาเป็นเพื่อนเติมความสวยทุกสไตล์ เล่าแบบเข้าใจง่ายสำหรับคุณ
รวมถึงแอปพลิเคชันที่ต่อยอดการช้อปปิ้งให้จบได้ในแอปเดียว ไม่ว่าจะเป็น บริการรับหิ้วอีเวนท์งานเซลทั้งในห้างสรรพสินค้า โกดังสินค้า และ Outlet ต่าง ๆ ไปจนถึง Official Brands, พรีออเดอร์ ฯลฯ โดยที่ไม่ต้องกังวลเรื่องมิจฉาชีพ
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